HÄX
Häx is a Swedish based non-alcoholic beverage brand, with an aim of making appealing beverages to replace their alcoholic counterparts in social gatherings. Taking inspiration from the intrigue and enchantment of tarot cards and fortune telling, the branding aims to evoke a sense of desire and charm. The design choices in the packaging reflects thematic elements of tarot cards, using illustration and storytelling to distinguish each flavour. The envisioned outcome is a packaging design that not only stands out in social spaces, but also leaves a lasting impression, encouraging engaging conversations and reinforcing brand recognition.
